UCSD Sixth College

UCSD Sixth College

DISCIPLINE

Graphic Design

Illustration

Branding

THE STORY

Sixth College is home to students with curious minds and eager hands that are unafraid of experimenting. The college champions inclusivity and fostering critical inquiry through exploration of how art and technology propel our culture.

To be able to capture the lively spirit of these students, I reimagined Sixth’s image through a blend of bold and modern visuals with a touch of playfulness in each hand-crafted graphic.

APPLICATION

  • 130+ Graphics for digital and physical assets

  • 35+ Merchandise designs for various college departments

  • 2 Instagram Filters

  • Newsletter Redesign and maintenance

RESULTS

  • Cohesive color palette and brand tone across departments within Sixth College

  • Boosted social media following by 23% by collaborating on and implementing content strategies

  • Consistently averaged 500 students per event

  • Increased email click rate by 20% within a year

  • Maintained 70-80% avg. email newsletter open rate

Exploring Our Identity

COLORS

I chose a vibrant color palette to reflect the fearless creativity of Sixers, integrating Sixth College’s iconic Teal color with the colors of San Diego life.

DIGITAL ASSETS

Sleek, adaptable graphic forms that be seamlessly adapted into different aesthetics, embodying our ever-changing and innovative culture.

CONTENT CREATION

CONTENT CREATION

I led content strategy to spark engagement across social media—crafting everything from custom Instagram filters and interactive story posts to challenge-driven campaigns.

FUNKY & FRESH

Since when has culture, art, or technology ever stood still? Throughout my years at Sixth, I experimented with bold, evolving styles to reflect the ever-exploring spirit of our students.

Welcome Week—our biggest event of the year—welcomes them into the spirit of Sixth through a fresh theme each year.

Welcome Week—our biggest event of the year—welcomes them into the spirit of Sixth through a fresh theme each year.

Jaylynn Cao

With love and joy ♥ 

Graphic + Visual Design

jaylynn.cao@gmail.com

Jaylynn Cao

With love and joy ♥ 

jaylynn.cao@gmail.com

Jaylynn Cao

With love and joy ♥ 

Graphic + Visual Design

jaylynn.cao@gmail.com