DISCIPLINE
Graphic Design
Illustration
Branding
THE STORY
Sixth College is home to students with curious minds and eager hands that are unafraid of experimenting. The college champions inclusivity and fostering critical inquiry through exploration of how art and technology propel our culture.
To be able to capture the lively spirit of these students, I reimagined Sixth’s image through a blend of bold and modern visuals with a touch of playfulness in each hand-crafted graphic.
APPLICATION
130+ Graphics for digital and physical assets
35+ merchandise designs for various college departments
Newsletter redesign and maintenance
RESULTS
Cohesive color palette and brand tone across departments within Sixth College
Boosted social media following by 23% by collaborating on and implementing content strategies
Consistently averaged 500 students per event
Increased email click rate by 20% within a year
Maintained 70-80% avg. email newsletter open rate
Redefining Our Identity
Sixth College has boldly stood out from other colleges with their Teal representation. However, this spirit has been diluted over the years with inconsistent visual branding.
In order to improve the college's presence, I livened up Sixth's image while also complying to the university's brand standards for colors, fonts, and logos.
DIGITAL ASSETS
Sleek, adaptable graphic forms that be seamlessly adapted into different aesthetics, embodying our ever-changing and innovative culture.
I got to help with content strategy to improve engagement across social media. Noticing that content that included student life received more engagement, I incorporated more opportunities to showcase our awesome students and their work across our social media, web, and re-designed email newsletter.
