DISCIPLINE
Art Direction
Illustration
Branding
Content Strategy
TEAM
Tate Yeung
Alyssa Noji
THE STORY
Leadership starts with service—and Circle K International empowers students to grow as leaders while making a difference in their communities.
For their annual Fall Training Conference, a key event for leadership growth, our team explored various art directions and crafted an immersive experience with polished branding and original video game-inspired illustrations, encouraging aspiring leaders to “level up” their skills for community impact.
APPLICATION
50+ Graphic assets for versatile use (e.g. forms, social media posts, publications, thumbnails)
10 Character designs
6 Apparel designs
1 Brand Style Guide
RESULTS
Over 200 attendees for statewide Fall Training Conference
Cohesive branding across all marketing collateral, including merchandise, prints, and social media posts
Gearing Up to Quest
COLORS, TYPE, & LOGOS
VISUAL ASSETS
I incorporated rough textures to emulate the grit of adventures, immersing attendees in the journey of ‘leveling up’ as leaders. Drawing from my favorite adventure game, MapleStory, I designed 50+ assets with a whimsical, nature-infused charm.
